Professional Portfolio

Elevating Brands with Precision and Purpose: Explore our Work with Previous Clients

Sovereign Remedies' Relaunch

Sovereign Remedies entrusted me with a comprehensive brand refresh after a temporary closure. This establishment has been a local favorite since its inception in 2014. It has consistently been voted the #1 cocktail bar and #1 neighborhood bar in all of Asheville, a testament to its prominence in the local community. My role in its resurgence was all-encompassing – from reimagining the logo to capturing the unique ambiance through photography, redesigning the website, and redefining the brand's values. Every element of this project was meticulously crafted to reflect Sovereign Remedies' status as a beacon in Asheville's post-pandemic landscape, marking a new chapter of resilience and creativity for this iconic establishment.

Inviting Bar Scene Photography in New York

Explore Asheville: Event Photography

Working with Explore Asheville, the city's official tourism board, offered an exceptional opportunity to showcase the vibrant heart and soul of Asheville. This influential organization, tasked with attracting over 10 million visitors annually, underscores the city's appeal through its rich cultural heritage, bustling arts scene, and breathtaking natural landscapes. My role in capturing the essence of one of their high-profile events was not just about photography; it was about telling Asheville's story to a vast audience, illustrating the lively community spirit and the diverse experiences awaiting visitors. The visuals created aimed to resonate deeply, encouraging further exploration and appreciation of this dynamic city.

Capturing the Excitement Event Photography

Staff Portraits That Tell a Story

For Rhubarb, an acclaimed dining destination in Asheville, the project was to create staff headshots that would reflect the restaurant's high standards and the unique personalities behind its success. Situated at the heart of Asheville's culinary scene, Rhubarb is not just about exceptional dishes; it's about the people who bring those experiences to life. This photo session aimed to showcase the team in a way that matched the restaurant's reputation for quality and innovation, adding a personal touch to Rhubarb's professional image. The result was a series of portraits that brought out the individuality of each staff member while aligning with Rhubarb's esteemed brand.

Branding

SRX: A Brand Built with Heart

Crafting a Hub of Connection & Culture

SRX: Sovereign Remedies Exchange

Sovereign Remedies Exchange in Leicester, NC, stands as a comprehensive showcase of my work, where I had the opportunity to build the brand from the ground up. Brought in at the inception, my role was all-encompassing – I crafted the brand identity, defined its core values, identified the target audience, and established the brand tone and voice. This project was more than just design; it was a holistic branding endeavor where every element, from the visual identity to the strategic messaging, was meticulously developed to ensure SRX resonated with the community and became a local favorite. My involvement encapsulated a complete branding solution, turning SRX into a thriving hub that reflects the heart and soul of Leicester.

SRX Case Study

Building a Loyal Following: Newsletter Success

Through the SRX newsletter, I implemented a strategy that went beyond community engagement; it was a powerful tool for business growth. By crafting content that resonated with the audience, we saw a significant increase in paying customers walking through the doors, proving the effectiveness of this approach in driving real business results.

Graphic Design for Brand Recognition

In shaping SRX's identity, the graphic design elements – logo, typography, and color scheme – were crafted to ensure instant brand recognition. These visuals were not just artistic but strategic, directly contributing to SRX's strong and memorable presence in the Leicester community.

Event Strategy: Driving Community Engagement and Business

My role in event strategy at SRX was to create experiences that did more than just gather people; they were designed to strengthen SRX's position in the market. Each event was a carefully executed plan to enhance the brand's community ties while also boosting business, solidifying SRX's role as a key player in Leicester's social and economic fabric.